SoCal Digital Symposium (SDS) serves the tech entrepreneurial community through education, content and community. Through our online initiatives as well as our brick and mortar gatherings, we connect entrepreneurs, business owners, tech geeks, and visionaries with like-minded individuals to conversations that will hopefully inspire the next great idea and/or company.
It’s not just an event…it’s a movement
Missed September's Webinar "Public Speaking In A Virtual World" with Arvee Robinson?
You can watch it here now!
OCTOBER 28TH 4:30 pm
October – "Story - Your Simplest and Most Powerful Technology" Leah Komaiko
Leah Komaiko helps business owners, authors, entrepreneurs, and some of the world’s biggest brands tell the universal stories that only they can tell. The rich stories people believe in, buy and that ignite a movement. She is a fierce and friendly champion of the power and value of your original story.
A brand strategist, lifetime storyteller and bestselling author of many books for kids including 3 still in print over 20 years. She knows how to identify and tell the authentic, simple stories that reach hearts, change minds and are chosen to be repeated over and over.
She gives her clients and customers the intangibles they truly value: a little hope, a little joy and a good reason to jump up and down no matter what you’re selling. The bottom line is your brand can only be as strong as the true stories you tell.
November – "Beating The Hackers - How Can You Defend Your Company And Avoid Being Tomorrow's Front Page News?" Asher Dahan
December – "Navigating a Sea of Marketing Tech Vendors" Luke Grant
Boldly Going Where No Middleware Has Gone Before
by Michael Rockford
Before the widespread adoption of cloud computing, enterprises incurred costs of hardware maintenance, software licensing & upgrades, and other costs of securing and managing enterprise IT infrastructure. Multi-tenancy, the sharing of one application across many tenants on a cloud, extends the benefits of cloud computing by replacing many small applications with one or a few large applications. But middleware to integrate applications has occasionally created more problems than it was originally deployed to solve.
Enterprises don't need middleware. Code can be written to solve any issue. But development is costly. Differences between application platforms, programming languages, communication protocols and messaging standards can be daunting. Middleware promises to close the gaps in lieu of writing new code. By providing a secure platform to call between two services, doing beta transformation and message translation, middleware seeks to be the quicker, less expensive remedy.
How can you insure middleware doesn't become a point of weakness? One option is to develop solutions on the Force.com and Heroku platforms. Force.com is a multi-tenant cloud platform hosted on Salesforce.com’s infrastructure and designed to simplify the development and deployment of cloud based enterprise apps and websites. Heroku is a synchronization service, conceptually similar to Dropbox or iCloud, that allows the same data to be seamlessly reflected in multiple platforms. Using Force.com and Heroku together in a single application truly takes the enterprise boldly forward where no middleware has gone before because it eliminates the need to translate or integrate between them.