SoCal Digital Symposium (SDS) serves the tech entrepreneurial community through education, content and community. Through our online initiatives as well as our brick and mortar gatherings, we connect entrepreneurs, business owners, tech geeks, and visionaries with like-minded individuals to conversations that will hopefully inspire the next great idea and/or company.
It’s not just an event…it’s a movement
Missed September's Webinar "Public Speaking In A Virtual World" with Arvee Robinson?
You can watch it here now!
This Webinar is targeted at small and medium sized businesses. There is a way to get the support you need to protect your data and your business.
"Beating The Hackers - How Can You Defend Your Company And Avoid Being Tomorrow's Front Page News?" Asher Dahan
December Webinar– "Navigating a Sea of Marketing Tech Vendors" Luke Grant
Did You Miss ... "Story - Your Simplest and Most Powerful Technology" Leah Komaiko
Recording of October Webinar
"Story - Your Simplest and Most Powerful Technology" Leah Komaiko
Leah Komaiko helps business owners, authors, entrepreneurs, and some of the world’s biggest brands tell the universal stories that only they can tell. The rich stories people believe in, buy and that ignite a movement. She is a fierce and friendly champion of the power and value of your original story.
A brand strategist, lifetime storyteller and bestselling author of many books for kids including 3 still in print over 20 years. She knows how to identify and tell the authentic, simple stories that reach hearts, change minds and are chosen to be repeated over and over.
She gives her clients and customers the intangibles they truly value: a little hope, a little joy and a good reason to jump up and down no matter what you’re selling. The bottom line is your brand can only be as strong as the true stories you tell.
Author: Neil Cramer, President, AllThingsMeetings.com
Way back in the pre-internet Stone Age, every neighborhood had a “Mom and Pop” Travel Agency where you had to go to get information (remember brochures?) about a destination or hotel (or anything). There were giant Hotel & Travel indexes filled with ads and listings for every hotel in the world, plus continually updated OAG books with airline schedules. The walls were covered with posters from Cruise Lines.
As you waited for the agent to confirm whatever it is you needed to do, you sat there as they stared into an airline reservation system computer (requiring special training), typed a lot of unintelligible code, muttered under their breath, and then called an airline and waited on hold (forever) to confirm your reservation while telling you about some “fam trip” cruise they had just been on and how much they ate and drank. Meanwhile, you flipped through brochures.
The internet comes along… an airline ticket and a hotel room becomes a commodity… and boom... the mom-and-pops disappear. Left standing were the huge corporate agencies and the very high-end “carriage-trade” agencies, but for the rest of us, buying a ticket, booking a hotel room or a cruise, or renting a car, became, like gas stations, self-serve. And yes, I miss the days when some guy would fill my tank, check my oil and wash my windows. But I don’t really miss sitting in a travel agency… but I digress…
Booking groups was always a little different since there are so many details to consider, points-of-sale, meeting specs, and all the blah-blah that goes into meeting planning. Expertise and relationships with suppliers was still required.
It’s taken a while for the technology to catch up, but now, at least for the basic stuff, you can do most things yourself, on-line, and the answer to just about every question in the universe is .0002 seconds away. (Note – the big, complicated stuff still requires someone knowing what they are doing).
On the other hand, there is now so much information out there, it is almost impossible to tell who is good and who is not. Travel Advisor and Yelp may be good for individual experiences, but a) groups are different and b) I don’t know anyone who actually writes those reviews anyway. Why should I trust the crowd if I don’t even like the crowd?
That’s kind of what I do for group stuff… vet the suppliers and vendors and then recommend them to meeting planners who don’t have the time to wade through it all. It’s the relationship thing (if you’re into that). But I digress…
Here are some “Cool On-Line Resources” that are no secret unless you did not know about them already. Check them out (since they are cool).