Joe Leung: August 2105
Are You Getting The Full Picture From Big Data?
Don’t Get Tripped Up By Blind Spots
by JOE LEUNG
It’s not uncommon to ask the question, “Did we make the right decision?”. The process of reconsidering a business decision often stems from uncertainty associated with either the lack of usable data or the use of questionable data, which can negatively impact a well-intended data-driven decision. The lack of usable data generally arises from poor information accessibility due to either gaps in employees’ skill levels or the fact that information is often walled off in silos—or both. The struggle with questionable data often comes about when existing data mining methodologies focus on traditional KPIs (Key Performance Indicator) without evolving to meet changing business requirements. This phenomenon hinders you from addressing increasingly important data sources, and uncovering previously unknown—but often critical intelligence from sources.
Just like driving a car, the consequence of making a business decision without checking your blind spots could be serious. But it is possible to mitigate these risks and improve the speed and quality of a decision using a holistic analytics approach that takes full advantage of the 3V’s – Volume, Velocity, Variety – of Big Data. The 3V’s essentially mean that we are dealing with a situation where a massive amount of data, in all kinds of format (e.g. text, video, audio, database) and from diverse sources (e.g. social medial, email, chats, website, sensors, transactions), is growing explosively. Instagram alone reports an average of 70 million1 photos uploaded per day!
Joe Leung is Marketing Manager Big Data Analytic Solutions, Hewlett Packard has over 16 years of experience in technology marketing. He started in Japan as the country's product line manager for Hewlett Packard's high frequency electronic design automation software. His career continued across various businesses within HP resulting in a diverse background encompassing hardware, cloud, software, direct and indirect Go-to-Market models. Prior to his current role, he worked on cross-portfolio solutions marketing with a focus on the small and medium business segment. Joe has an MBA from Duke University, MSEE from University of Texas at Arlington, and BSEE from University College London.
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