Matt Filios: July 2105 Advisory Coulumn
Matt Filios is the CEO of Predictful a global software company focused on sales and marketing analytics. Matt is a veteran of 9 startups, 5 as Founder/co-Founder and 7 as President/CEO. Prior to Predictful, Matt was the President of Net-Results, a leading marketing automation software company.
July Advisory Column Feature
" Utilizing the Wisdom of Crowds in Predicting Future Revenue" by Matt Filios
As marketers and salespeople, we have become obsessed with data that will help predict the future, especially as it relates to revenue and The Customer (as in, who will become one and who will not). The rapid onset and rise of “Big Data” over the last several years and the numerous tools that have been built utilizing it has helped us understand buying behaviors, tendencies and/or trends customers and prospects have displayed. But all of these great analytic tools, platforms and apps focus almost exclusively on historical data, looking back and extrapolating and not looking at current patterns or items that have recently changed or altered previous habits. As much as we want to automate and have machines do much the work for us (hello robot cars!), the human element still plays a big part in forecasting the future as it relates to buyers and closing a sale.
So how does an organization get to an even deeper level of knowing what the future brings for sales, a project delivery milestone, or a product shipment date?
Listen to Podcast Interview with Matt Filios and learn what makes him tick.
WHAT MOVIE YOU ARE REALLY LOOKING FORWARD TO SEEING?
Whenever they make a movie version of Snowcrash.
WHAT MUSIC YOU ARE REALLY LOVING RIGHT NOW?
Alt-J is a band I’ve been listening to a lot lately. They have a cool sound to them.
JDRF, Homeless Connect and Habitat for Humanity are my top 3 non-profits I support in various ways.
WHAT BOOK IS CURRENTLY ON YOUR NIGHTSTAND?
The Idiot. Reading it for a third time. I gain a different perspective every ten years or so when I read it.
IF YOU WERE STRANDED ON A DESERT ISLAND, WHAT IS THE ONE THING YOU COULD NOT LIVE WITHOUT?
My family and friends. I know it’s not one thing, but they’d travel light.
WHAT ARE YOUR FAVORITE WEBSITES AND/OR APS?
techcrunch and meetup are two sites I find myself on a lot. Shazam is a fun app I love to use when I hear a song in a restaurant or store and want to know the name of it. Yes, I’m a music geek
WHAT IS YOUR GUILTY PLEASURE?
Binge watching on Netflix. I guess we’re all kind of guilty of that.